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Spineworld Logo, 2008
Vital statistics
Name Spineworld
Date Opened 2008
Date Closed 2010
No. of Players 3,000,000+
Predecessor Successor
Playdo 2.0 Migo Land

Spineworld was a social networking site mainly aimed at people ages 11-15. It was founded by Playdo AB.


Playdo was created by Andreas Rehnberg in 2000, with the website launched in 2000. It was a basic website with a 3-D chat room, online games, making home pages and other things. For the first few years with slight improvements, there were lots of users.

In 2007, Playdo 2.0 was launched with a new look website, a new chat room called Spineworld, some new games and new user home page features. Little improvements were made over the months.

In April 2008[1], Spineworld became a separate website and new places and features were introduced to the game. The Playdo website became sort of unpopular throughout the next few months. Playdo AB left controlling the Playdo site to focus completely on Spineworld and a new company called Luli AB controlled the Playdo site and renamed Lulilab. The website was similar to Playdo.

2009 saw Spineworld's user database expand to registered users!

In 2010, Spineworld was shutdown by Playdo AB and replaced by Migoland, by order of parent company, Result.

In 2013, a former player of Spineworld recreated Spineworld. The website and game were recoded and updated sufficiently to work correctly on the self-hosted servers, and on modern web browsers. The server was rather inconsistent, but has since become defunct. The site was available at, and server status and updates could be found on the Twitter and Facebook pages.

​Also SeeEdit

Spineworld reboots can be found here, at the Project: Reboot page.


References Edit

  1. Playdo A.B. on LinkedIn. The company's bio highlights that Spineworld was opened in April 2008.

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